Origin – Fusion Beer – Beer brewed by the community, for the community.

In 2024 we wanted to make a difference.

2023 saw the highest number of pub closures in a decade. And January 2024 was set to be the on-trade’s hardest trading period in years due to rising costs and cautious consumer spending.

Independent venues needed a shot in the arm to get customers back at the bar and spending again. We came together in February 2024 to launch Fusion as a keg-only beer, giving our time and ingredients for free.

Thanks to last year's success and fantastic feedback from venues and bottle shops, we’re back for 2025 with a 67% bigger brew, and in cans.

Venues & Stockists

100
hectolitres

A drop of good vibes for all.

Kind words from those that matter the most...

“January is a tough month for the whole beer industry so being able to offer a great quality draft beer to customers for an attractive price, whilst making higher than usual margins on the beer is a win-win. It certainly helped to soften the blow of January's usual rate of sale.”

Stuart Anderson

Ghost Whale

Putney

“People loved the concept of the supplier collaboration and providing their time and products for free to produce a reduced price point for the consumer, for a pint of high quality beer. It helped my cash flow situation at a very difficult time, where all outgoings seemed to continue to increase.”

Adam Crimes

Indie Hops

Chester

“Fusion showed exactly why we give such a damn about this community. All sides coming together to showcase incredible brewing talent and facilitate customer engagement at a price that kept some much needed pennies in their pockets.”

Adam Rickitt

Dexter & Jones

Knutsford

“It was definitely the fastest selling beer on the board of 12 guest taps.”

Nigel Garlick

Junkyard

Nottingham

“Fusion was an amazing initiative that displayed the best side of the UK Craft Scene. From the ingredients, to the suppliers, to the brewer, to the end consumer. Every step was considered and consistent. It was a delicious beer that afforded a fair profit to the seller whilst simultaneously providing a quality product at an enticing price!”

Chris Wilson

BottleCraft

Hanley

“Fusion helped inform customers of the efforts and struggles of everyone in the Craft Beer industry and reinforced the need to support independent Craft Beer businesses. Overall, a lovely narrative and definitely on-point for discussion with Craft Beer enthusiasts.”

Matt Jones

The Little Street Cellar

Congleton

“Fantastic project to support our venue. In 2025 cost pressures are going to reach an all time high again. Hospitality as we know it will have to think outside the box to change operating models and improve efficiency to make commercials stack up. This project illustrates and recognises those extensive pressures that every hospitality operator feels, however big they are.”

Simon Midgley

Starling

Harrogate

A passionate team of beer lovers.