Privacy Information

Below are our terms of use, how we use cookies, and what we do with your personal data. This website is owned and operated by Uniform Communications Ltd (“We”). We are registered in England and Wales under registration number 3652521, and our registered office is at Link 19, 9-19 Bold Street, Liverpool, L1 4DN.

The information contained in this policy has been published to inform you of the way in which any personally identifiable and sensitive Personal Data you may provide us with or We collect from you will be used. We are fully committed to the protection of your privacy at all times and We recommend that you read our privacy policy carefully in order to fully understand how We treat your personal data.

Collecting your Personal Data

We may collect and obtain and use the following Personal Data about you:

• Personal Data from third parties such as our service providers;Personal
• Data you provide when you use our website www.fusion.beer
• Included in responses to our questions including research surveys We ask you to complete;

Cookies and IP addresses

For authentication and tracking purposes We use so-called session cookies. The data that is saved to your computer serves exclusively for anonymous web reporting and server resource management. It may, optionally and with your permission be used to:

• Estimate the size and usage patterns of our audience
• Identify you upon your return to our site
• Identifying that you have agreed to be of legal age of consent in agreement with section ‘Age of consent’ below.
• Increase the speed of your searches
• Legislation provides for a right to be forgotten so you remain entitled to refuse cookies by either adjusting your browser settings or clicking here to opt out.

We work with third-party service providers such as Webflow, Google Tag Manager and Google Analytics that store and use cookies in a variety of ways and means. We are not responsible for the privacy policies of the third-party service providers but do check from time to time that our partners and suppliers are compliant with local privacy and data protection laws and which may include GDPR, ePrivacy, Privacy Shield, and Safe Harbor.

The purposes of processing your Personal Data

We collect Personal Data and other Data about you to allow us to understand our audience, provide you with updates and insights and to improve our service by providing you with a better user experience.

The legal basis for processing your Personal Data

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

• Your consent. You are able to remove your consent at any time. You can do this by contacting privacy@uniform.net
• We have a legitimate interest.

We may process information that you provide to us for the purpose of subscribing to our email notifications and newsletters ("notification data"). The legal basis for this processing is consent.

We may process data about your use of our website and services ("usage data"). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is Umbraco, Webflow and Google Analytics. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.

Age of consent

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

Use of your Personal Data

The data We hold about you may be used in any of the following ways:

• To provide and to improve our services to you by tracking your interactions with our Website
• To send you further data about our services in which We think you may have an interest. This data will be supplied only where you have given consent
• To send you further data about our services based on a request We have received from you
• To provide you with notification about any changes to our services
  We may also use the personal data We hold about you to provide you with data about other services
• We offer which We feel may be of interest to you. We may provide this data electronically via email, telephonically via SMS or telephone, and/or by post.

If you wish to reject such communication regarding our other services, We will give you the opportunity to terminate our permission to contact you for such purposes.

Retention of your Personal Data

We will keep your data for an appropriate length of time to enable us to continue providing our services to you, or until such time you withdraw your consent (if consent is the basis for processing). We will not hold your personal information or data for any longer than is necessary for the purposes set out in this policy statement. We will ensure that your personal data is disposed of when no longer needed to reduce the risk that it will become inaccurate, out of date or irrelevant.

Storage and transfer of your Personal Data

The Data We obtain from you may be moved to and stored at both destinations within the European Economic Area ("EEA") or if outside, at facilities that are GDPR-compliant. When submitting your personal data, you are agreeing to such processing, transfer or storage as outlined above. We will ensure at all times to take all reasonable steps necessary to maintain the security of your Personal Data in accordance with this privacy policy.

Because the transmission of Personal Data via the internet cannot be assumed completely secure, We cannot guarantee the security of any of your Personal Data transmitted to our site; you are therefore responsible for any risk associated with such transmission. We will however at all times take all reasonable steps to ensure the transmission of your Personal Data is executed as securely as possible, and upon receipt of your Personal Data We will continue at all times to enforce strict security procedures and features in an attempt to prevent any unauthorised access.

We use reasonable physical, procedural, technical and administrative security measures to protect your personal information against loss or theft as well as unauthorized access and disclosure to protect your privacy. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We may at times provide links on our site to third party Websites. These Websites have separate privacy policies, and We therefore cannot accept any responsibility for the content. As such, choosing to follow these links is a choice you make at your own risk, and We advise that you check these Websites’ individual privacy policies before submitting any Personal Data.

Accessing your Data

Under data protection law, you have rights including:

• Your right of access - You have the right to ask us for copies of your personal information.
• Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
• Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
• Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
• Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
• You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at privacy@uniform.net if you wish to make a request.

Changes to our privacy policy

If at any time We make a change to our privacy policy, We will update this page to reflect such change. Where We feel it appropriate, We will notify you by email, however We recommend you review this page periodically to ensure you continue to agree with our current privacy policy.

Questions, comments and getting in touch

We welcome any questions or comments in relation to this privacy policy, and advise you to send any such communication to privacy@uniform.net.

Last revision: January 2025‍